The other day I spoke with the owner of a small fashion shop in Berlin Mitte, and it was a good lesson. She was frustrated that people prefer to buy at the big chains and feels that there is actually not much she can do to change the customer’s attitude. From her experience she knows that the buyer's decision is based foremost solely on the price. In the beginning, soon after she opened her store, she offered drinks and snacks to her customers and she hosted small events. Customers happily took the drinks, attended her events, and praised her work and her style but bought cheaper goods from the big shops.
Thinking of it, isn’t it just amazing that it is completely up to us whether cities and towns remain colourful and interesting? Start chatting to small businesses, you most certainly will hear a great story and get a deep understanding for this lifestyle and the town, after all they are the heart and soul of a place.
Hohenzollernstraße, a two-kilometre-long street in the Munich borough of Schwabing is one of my favourite streets in town. It has for ever been a residential area where also artists, painters and writers lived. There are many independent shops still and with 33 heritage listed properties it has this lovely Munich feeling. When someone asks me where to go shopping in Munich I send them to Hohenzollernstrasse in Schwabing, a true hub for independent concept stores. I rate the feel-good factor on this street as 10/10.
|7 Independent Concept Stores in Munich|